Why We Don’t Need a Branded Church

Ordinary Faith
Written By Lara d'Entremont

Everywhere our eyes rove, we see branding: the spine of the book you’re reading, the ads dispersed in your Facebook feed, the cartoon on the milk in your fridge, the labels on our clothing, and the sticker on your child’s school binders. I can dig through thrift store bins of blue jeans and recognize what brand they are simply by the back pockets. 

Branding is what helps us recognize our favorite brands—it helps us buy the smooth and creamy almond milk instead of the stuff that tastes like water and chalk. Branding also helps us recognize our favorite content creators on social media—we immediately discern their fonts, colors, and logos and slow our scroll to read what they’ve posted. 

It sounds harmless, right? Perhaps even helpful. As a believer, you may even strive to choose your church based on its branding—or lack of branding for that matter. But what if branding shouldn’t be a part of the church at all?

Continue reading at Beautiful Christian Life.

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Lara d'Entremont

Hey, friend! I’m Lara d’Entremont—follower of Christ, wife, mother, and biblical counsellor. My desire in writing is to teach women to turn to God’s Word in the midst of their daily life and suffering to find the answers they need. She wants to teach women to love God with both their minds and hearts.

https://laradentremont.com
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