Why We Don’t Need a Branded Church

Ordinary Faith
Written By Lara d'Entremont

Everywhere our eyes rove, we see branding: the spine of the book you’re reading, the ads dispersed in your Facebook feed, the cartoon on the milk in your fridge, the labels on our clothing, and the sticker on your child’s school binders. I can dig through thrift store bins of blue jeans and recognize what brand they are simply by the back pockets. 

Branding is what helps us recognize our favorite brands—it helps us buy the smooth and creamy almond milk instead of the stuff that tastes like water and chalk. Branding also helps us recognize our favorite content creators on social media—we immediately discern their fonts, colors, and logos and slow our scroll to read what they’ve posted. 

It sounds harmless, right? Perhaps even helpful. As a believer, you may even strive to choose your church based on its branding—or lack of branding for that matter. But what if branding shouldn’t be a part of the church at all?

Continue reading at Beautiful Christian Life.

You May Also Enjoy…

Archives
The Power And Pitfall Of Vulnerability
The Power And Pitfall Of Vulnerability

Vulnerability is powerful, but it also comes with many pitfalls, one of which is how we approach online vulnerability versus local vulnerability. How does vulnerability look different online than when we’re in our local communities?

Discernment that Comes Alongside
Discernment that Comes Alongside

Discernment is often a battlefield—we throw grenades of insults, snide remarks, and sarcastic comments. When dealing with true false teachers, we should separate ourselves. But what about a fellow believer who perhaps misspoke or is still learning how to teach and share about their faith?

Why We Don’t Need a Branded Church
Why We Don’t Need a Branded Church

Branding is what helps us recognize our favorite brands—it helps us buy the smooth and creamy almond milk instead of the stuff that tastes like water and chalk. It sounds harmless, right? Perhaps even helpful. As a believer, you may even strive to choose your church based on its branding—or lack of branding for that matter. But what if branding shouldn’t be a part of the church at all?

The Local Church We All Need
The Local Church We All Need

Living in a small community, it can be hard to find a church that matches our theological preferences. How do we learn to be content with the church God has given us when we feel like a theological nomad?

Do the Evil People in Our Churches Mean Our Theology is Evil too?
Do the Evil People in Our Churches Mean Our Theology is Evil too?

Should we disregard an entire denomination or stream of theology because abusive, unkind, or angry people are within it?

May I Never Outgrow The Walls of My Church
May I Never Outgrow The Walls of My Church

Church isn’t merely one of the steps towards maturity as a Christian—it’s foundation and the scaffolding every believer needs for the rest of their lives.

Love Drives Out
Love Drives Out

Is love always welcoming to everyone? What if sometimes loving those most precious to us means driving away those who seek to harm them?

Dear Nursery Worker: Thank You For Loving Our Family Like Christ
Dear Nursery Worker: Thank You For Loving Our Family Like Christ

An open letter to all the godly nursery workers at church: Your work is important to the kingdom, and you are following in Jesus' footsteps.

Thinking Sensibly of Ourselves
Thinking Sensibly of Ourselves

It’s hard to think sensibly of ourselves. We often look at our gifts one of two ways: Either with too much pride and entitlement or with a degrading view and lack of self-esteem. How do we learn to look at our gifts in a way that benefits the church and keeps us humble?

Lara d'Entremont

Hey, friend! I’m Lara d’Entremont—follower of Christ, wife, mother, and biblical counsellor. My desire in writing is to teach women to turn to God’s Word in the midst of their daily life and suffering to find the answers they need. She wants to teach women to love God with both their minds and hearts.

https://laradentremont.com
Previous

Habit Formation and Sanctification
Next

Two Rivers